BRANDING THAT ACTUALLY FEELS LIKE YOU, CRAFTING BOLD, MINIMAL DIGITAL IDENTITIES
Let's Create Something New
LCSN Studio is a Creative Collective design practice focused on visuals, clean layouts, and strategy-driven brand systems. I help modern brands look sharp, consistent, and unforgettable across every touchpoint.
Scroll to explore selected projects and process.
SELECTED WORK
Recent projects that still make my clients smile
Meenu's Mealtime Magic
Immersive Illustration Book
Illustration • Print • Design
Minimal layouts, expressive character illustrations, bold typography, and warm color palettes come together to create a visually engaging children's storybook designed for both print and digital reading experiences.
A heartwarming illustrated storybook designed with expressive characters, cinematic scenes, and clean editorial layouts. The project included character design, page composition, typography, and a consistent visual system across 40+ pages, creating an engaging reading experience for both print and digital formats.
Join Meenu on a magical mealtime adventure as she discovers how different foods help her grow strong, stay healthy, and feel her best. A fun introduction to balanced eating for young readers!
Spectra
EV Charging Solutions
Brand Identity · Logo Design · Visual System
A bold, future-ready identity for a next-generation EV charging brand. Built around speed, clean energy, and technological precision with a scalable visual system for digital, print, and physical touchpoints.
SPECTRA set out to redefine the EV charging experience with a brand that feels fast, reliable, and premium.
The challenge was to create an identity that communicates innovation while remaining clean and instantly recognizable. I designed a modern visual system inspired by energy flow and motion, using a restrained color palette of black, white, and electric green to reinforce sustainability and performance.
The identity extends seamlessly across charging stations, mobile apps, vehicle graphics, marketing materials, and brand communications, providing a cohesive experience that positions SPECTRA as a trusted, future-focused leader in electric mobility.
Square Sports Boxing Club
Built for Fighters
Brand Identity • Social Media • Photography • Marketing Design
A bold, disciplined visual identity crafted for a modern boxing club. The branding combines strength, movement, and confidence through impactful typography, powerful imagery, and a cohesive design system applied across digital and print.
Square Sports Boxing Club wanted more than just a logo—they needed a brand that reflected the discipline, energy, and determination of every athlete who stepped into the ring. I developed a complete visual identity centered around bold typography, a confident color palette, and a flexible design system that works seamlessly across social media, merchandise, event promotions, and in-gym branding.
The creative direction focused on authentic boxing culture rather than generic fitness aesthetics. Every design element was built to communicate power, precision, and community, helping the club establish a strong presence both inside and outside the gym. From promotional campaigns and athlete announcements to membership materials and digital content, the identity creates a consistent experience that motivates fighters and leaves a lasting impression.
All work designed end-to-end by LCSN Studio — strategy, visuals, and rollout.
ABOUT
Meet the person behind LCSN Studio
I'm Jeevarathinam Raju, a brand and digital designer obsessed with contrast, clarity, and details that most people never notice but always feel. Over the past years I've helped startups, creators, and established brands move from "we look like everyone else" to "this finally feels right".
My work sits at the intersection of visual identity, product thinking, and storytelling. I focus on lean, high-impact engagements: clear goals, sharp concepts, and efficient collaboration. No big-agency layers — you work directly with the person who designs everything.
SKILLS
Brand Identity • Product Design • UI/UX • Packaging Design • Art Direction • Figma • Photoshop
EXPERIENCE
Freelance
LCSN Studio
Brand Designer
SwipeWire Technologies
Visual / Packaging Designer
Movie Industry
Currently
2021–23
2016–22
The Extended Team
While I lead every project personally, I collaborate with a trusted network of specialists who bring additional expertise when projects call for it.
Graphic Bender
Senior Designer
Graphic bender brings 8 years of experience in visual identity and brand strategy. He leads our packaging design projects and has an eye for systems that really scale .
Writing Ghost
Copy Writer
Writing ghost keeps every project on track and every stakeholder aligned. She's the reason timelines stay realistic and communication stays clear throughout engagements.
Rare Pixel
Creative Photographer
Rare pixel handles all our photography needs—from product shots to lifestyle content. His work consistently elevates brand visuals with thoughtful composition.
Frame Runner
Video Editor
Frame Runner helps clients clarify their positioning before any pixels are pushed. Her workshops and frameworks ensure design decisions are rooted in business goals.
Double Wings
UI/UX Designer
Double Wings specializes in digital product design and user research. She translates complex requirements into clean, intuitive interfaces that users actually enjoy.
Double Wings
Developer
Double Wings specializes in full-stack development, transforms complex requirements into fast, scalable, and reliable digital solutions that users love to use.
PROCESS
A simple, thoughtful way to build your brand
Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.
STEP 1
Define the vision
We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.
STEP 2
Map the foundations
I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together
STEP 3
Design the system
Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent
STEP 4
Apply and refine
We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.
STEP 5
Deliver and support
You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a design partner
SERVICES
What I can help you create
I work with brands at launch, rebrand, or "we've outgrown our look" moments. Projects are tailored, but most fall into these service areas:
Brand Identity
From logo to full visual language: typography, colour palette, layout rules, and brand guidelines that keep everything consistent and recognisable.
Digital & UI Design
High-fidelity web and product interfaces designed with clarity and usability in mind, ready for handoff to your development team.
Packaging & Print
Labels, boxes, inserts, and physical touchpoints that feel as considered as your product — including print-ready files and mockups.
Launch & Content Design
Social templates, pitch decks, campaign visuals, and ad creatives so your new identity shows up beautifully from day one.
Not sure where to start? Book a consultation to talk through scopes and timelines.
MORE WORK
Additional projects worth exploring
VAA
Music Album
Album Artwork · Creative Direction · Visual Identity
A cinematic visual identity for a South Indian music album that blends dark fantasy, folklore, and emotion into a striking album cover. Designed to capture the album's mysterious atmosphere while creating an instantly recognizable visual presence across streaming platforms and promotional media.
Gupta Photography
Photography Brand Identity
Logo Design · Brand Identity · Visual Identity
Ananya Gupta Photography is a premium brand identity crafted to reflect elegance, creativity, and timeless storytelling. The design combines a refined monogram, luxurious typography, and a sophisticated visual system to create a memorable identity across print, digital, and client touchpoints.
Cazado
Movie Poster
Poster Design · Art Direction · Key Visual
CAZADO is a cinematic poster concept inspired by wildlife and adventure, blending dramatic imagery, atmospheric lighting, and bold typography to create a striking and memorable visual narrative.
"Lcsn translated our messy ideas into a visual identity that actually reflects who we are. The process felt calm, clear, and surprisingly fast."
Brand in a Box
Founder, Brand in a Box
"The new brand system changed how we show up in every pitch. Our deck finally looks as polished as the product we're selling."
Spectra
Founder, PlugZmart
"We came in with an outdated logo and no guidelines. We left with a full toolkit that our whole team can use without second-guessing."
Square Sports
Founder, Square Sports
CLIENT REVIEWS
Real feedback from teams I've partnered with
180+
Design projects completed
96%
Client satisfaction rate
8+
Years of experience
ANWERS
Common questions, clear answers
What services do you provide?
I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.
How does working together usually start?
We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.
How long does a project take?
Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.
LET'S WORK TOGETHER
Ready to give your brand its next chapter?
If you're planning a launch, a rebrand, or simply need a design partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.